Main task- Risk assessment

Production- Shot list

I have completed a shot list using excel, it includes shot duration, type, location and description.

Main task- Research- Radio trailer

I have been looking in to the use of radio trailers when advertising a film. I drew a spider diagram of some of the benefits of doing it, to decide whether it would be one of the things i would do in the course...

I looked in to the prices and how you would make an effective advert, I found;

For around £1500 you should get a one or two week campaign of three or four 20-30 second slots per day.

It is a format that translates a message in a very powerful way and can now be implemented into even the most modest of advertising budgets.

 The associated advertising costs for Radio depends on the frequency and type of radio station you are advertising on. For example advertising on a radio station with an advert at 9.00 am on Capital Radio London will cost you more than a similar advert covering a 20,000 listening audience in a regional area.

There are also four key points to radio advertising...

1. Pinpoint Your Audience.Every radio buy must begin with a clear understanding of the listeners you want to reach. Write a one-sentence target audience profile based on the demographics of your prospects. This should include their age, gender, where they live and other factors, such as household income. Then share this information with the sales reps from the stations you're considering. They'll tell you what percentage of their stations' listeners match these demographics and at what times of the day or during which programming you'll reach your best prospects.

2. Know What You're Buying.The three most important elements when evaluating proposals are reach, frequency and cost-per-point. Reach is the number of your prospects that'll hear your marketing message.

3. Look for Special Sponsorships.Radio stations are promotional engines and there are at least two ways you can get on board. First, most stations offer the opportunity to sponsor news, weather reports or other types of regular programming.

4. Entertain the Audience.
Once you've evaluated the proposals from the radio stations and negotiated and finalized your buys, you'll need effective spots. Since radio spot production is rarely a do-it-yourself job, you'll most likely work with a local production company, agency or station. But you should understand a few basics to be an effective part of the team and keep them on track.

Great radio spots grab and hold attention, usually through humor. They may also use sounds, compelling music or unusual voices to grab attention.

Although some of this doesn't apply to my specific radio trailer, such as the costs as they wont be real and the use of humour as a thriller trailer wouldn't usually use humour, however i found the rest of the information helpful and plan to now do another spider diagram on what to include in mine...

Website used http://www.entrepreneur.com/article/177002


Questions.
How would I put it together?

I would begin with reviews possibly from 'real people' who have gone to see it at the cinemas. I would then use a voice over to introduce the title, the voice would say something like.. "on 18th January. Lily was taken. Captured, alone, confused and accused, would she ever escape?"
Audio from the film such as Lily's screams would be included, and appropriate dramatic music would be added.

Using what technology?

I would probably use final cut to take some of the audio clips and use some of the audio effects from the selection on the hard drive. For the voice i would use recording software.

How effective do you think this will be?

With the combination of an effective voice and realistic reviews, I think it would sound legitimate as well as exciting on a radio station. The use of real audio from the film, especially the sound of screams, will intrigue the listener and maybe make them watch. Leaving the trailer on a cliff hanger for example "will she ever escape?" will also have this effect, hopefully.

How will it attract your target audience?

My target audience would be young adults possibly from 16-21. Although, it is a thriller which is slightly more sophisticated than a horror, so the age could range slightly more than that. I think the story line would attract the audience with its sense of mystery and the fact the main character is of a similar age.

Using what technology

Main task- Diary Entry 3

I was thinking about filming and realised weather was an issue, as it's January and i am filming outside. I have looked up weather reports in an attempt to find a still day. I also researched sunset and sunrise times, as for my time lapse shot these are neccessary.

Main task- Diary Entry 2

I have completed a teaser poster, it tells very little about the actual movie so that audiences are intruged and therefore watch the film.
I completed it on Publisher and included original credits, the picture was taken using a fish eye lense and it is the potential location that the film will be shot at.

The use of fish eye was also to give the impression someone is looking through the lense of a gun, or a telescope, whatever the audience wants to interpret.